Wednesday, March 01, 2006

what's in a name?

today's food section in the latimes included this gem, covering future restaurant openings in LA in the next few months - all in hotels. the article flirts with parody when you read the names of these places. Apparently one word names rule: Cut, Tart, West, and Sea. there's also a royale but that's a mouthful, forcing patrons to say two whole syllables. I have a feeling there may be a proportional relationship here - the shorter the name, the shorter the lifespan, but I may, um, be forced to eat my words.


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