terra non firma: modernist architecture in the LBC

Friday, March 11, 2005

modernist architecture in the LBC

doug kramer, a real estate agent in long beach, has launched a new website, SoCalModern, to promote modern architecture outside of los angeles and palm beach. from the press release:

"Long Beach, Lakewood Country Club, Huntington Harbour and numerous spots in Orange County feature incredible custom homes and some tracts with modernist styling,” said Doug Kramer, the principal and founder of SoCal Modern. “Southern California is known as a hotspot for modernism, but it is Los Angeles and Palm Springs that get most of the attention. The goal of SoCal Modern is to promote the significant, and somewhat hidden, architectural gems in Long Beach and Orange County.”

it is ultimately a slick broker's site, but provides the kind of voyeuristic satisfication of similar sites like architectureforsale.com.